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An end-to-end solution that enables businesses to manage independent contractors with half the effort and full tax compliance.

“Our mission is to help businesses cut administrative workload and unlock tax savings through technology typically reserved for large platforms”. - Olé Team

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Snapshot

• Keywords: FinTech, SaaS, Financing, Payments, Invoicing
• HQ: Los Angeles, CA | CDMX, Mexico
• GTM: Digital Marketplaces in LatAm </aside>

Resources

✉️ Contact

🌐 Website

The Problem

The global workforce has undergone a seismic shift, with nearly half a billion gig workers redefining traditional employment. While this new workforce fuels growth for businesses, especially gig-dependent platforms, it also exposes a critical flaw: most companies are stuck managing gig workers with outdated, manual processes and payment systems designed for 9-to-5 employees.

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Consequences for Digital Platforms

• High administrative costs: 5-8% of invoice value
• High worker churn: +400% yearly
• High worker acquisition cost: +$650
• Tax inefficiency: +16% per payout in avoidable taxes </aside>

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Consequences for Independent Contractors

• Administrative costs: Thousands of dollars a year in accountants
• Inefficiency: 5-8 hours per week validating and invoicing earnings
• Incur in predatory loans: +300% I/R </aside>

“Olé solves this problem by providing small and medium-sized platforms with an all-in-one solution that automates invoicing, enables instant payments, and streamlines workforce management to reduce churn and drive efficiency.”

The Solution

Olé provides small and medium-sized platforms with a comprehensive solution to manage their gig workforce more effectively. Our all-in-one platform integrates seamlessly with existing systems to automate invoicing, simplify approval processes, calculate tax liability, and enable instant payments—all designed to eliminate the inefficiencies of manual workflows and outdated technology.

Gig workers receive pre-filled invoices via WhatsApp for one-click approval, drastically reducing administrative time and errors. Platforms can then perform mass payouts directly through our system, eliminating the reliance on spreadsheets and outdated payment methods.

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Our modular suite includes the following features:

• API and/or Endpoint: Direct payment/earnings database integration.
• Invoice management: Automate the independent contractor invoicing process with one link through WhatsApp.
• Real-time payments: Integration with 24/7/365 instant payment rails for any bank in LatAm.
• Tax efficiency: we are up-to-date in all tax regulations and automatically calculate tax liability in every payout.
• UI: Whatsapp chatbot and/or Embedded button in digital platform native app.
• Payout financing (Micro-factoring): Seamless independent contractors invoice financing, allowing them on-demand access to their earnings.
• Payment analytics: BI powered by AI. </aside>

Olé dashboard

Current customer results

Business Model

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Phase 1

• B2B: $99 + $1 per worker for every worker.
• B2C: 3% haircut of the total earnings cashed out before payday. </aside>

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Phase 2

• B2C: wallet solutions, interchange fees & financial products </aside>

GTM

Target Audience:

• Primary Focus: Small and medium-sized gig platforms in Latin America, such as delivery, rideshare, and freelance service providers.
• Secondary Focus: Scaling to other global regions with high gig workforce dependency.

Acquisition Channels:

• Direct Sales: Building relationships with platform decision-makers through personalized outreach, leveraging existing networks, and attending industry events.
• Partnerships: Collaborating with financial institutions and SaaS providers to bundle services and reach platforms already seeking payment and workforce solutions.
• Referrals: Incentivizing existing clients to recommend Olé through discounts or rewards.

Sales Process:

• Quick onboarding with a modular approach, allowing platforms to start with one feature (e.g., invoicing or payments) and scale usage over time.
• Offering a free trial or demo period to showcase value before full implementation.