Performance-first period care for women with heavy menstrual flow. Avarie is a D2C subscription femcare company building the first pad engineered specifically for the 36M perimenopausal women in the U.S. who still leak—even when layering multiple products.

Watch our Techstars Catalyst Demo Day Pitch

https://youtu.be/uBHSj2cfWqA?si=4SdJo86HFJa5O7px

The Problem

Heavy flow is common. Existing products still fail.

The femcare industry has a dirty secret: the biggest brands stopped innovating decades ago. The result is that nearly half of all women experience heavy menstrual bleeding, and the products they're sold don't work.

The numbers tell the story:

• 48% of women experience heavy menstrual bleeding
• 90% still report leaks even when layering multiple products (super tampon + overnight pad + bike shorts)
• 84% are actively seeking better protection
• 36M perimenopausal women in the U.S. (ages 35–55) are affected
• Women spend $40–$60/month on multiple products that still fail them

But the real problem isn't absorbency—it's anxiety, vigilance, and mental load. Our validated consumer research found that 80% of heavy-flow women report constant or very frequent anxiety about leaking, 57% layer multiple products overnight, and only 3% sleep normally without concern.

"I didn't feel like I was sitting in a pool of my own blood." — Consumer tester

The $360B women's health "Ghost Market" report from Amboy Street Ventures identifies menstruation and hormonal health as a $53B unmet need in the U.S. alone, with abnormal uterine bleeding (35M incidences/year) as one of the largest white spaces.

The Solution

Finally, a pad that performs like women do.